About

Brian Anderson is a Partner in Sheppard Mullin’s San Francisco office. He is Team Leader of the firm’s Advertising Team and Technology Transactions Team.

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New York has enacted a sweeping law that regulates automatic renewal programs (subscriptions) modeled after California’s automatic renewal law. The law impacts retailers and brands that offer membership and other subscription-based business models, including loyalty programs and rewards programs. It’s a trend. New York will join 25 other U.S. states that have passed or enhanced existing automatic renewal laws to address consumer advertising, disclosures, consent, and cancelation The new law (New York Senate Bill 1475) goes into effect on February 9, 2021. Key requirements: Subscription offer terms must be displayed in more clear and conspicuous type than surrounding… Continue Reading New York Passes Wide-Ranging Automatic Renewal (Subscription Model) Law

About

Brian Anderson is a Partner in Sheppard Mullin’s San Francisco office. He is Team Leader of the firm’s Advertising Team and Technology Transactions Team.