How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market

Around 311 million people in the United States—roughly nine out of ten Americans—are under instructions to “Stay Home!” These captive audiences have resulted in a 17% increase in TV viewership across all demographics.  Indeed, adults aged 18-34—a demographic that has been increasingly difficult for advertisers to reach on ad-supported television—spent 83 million more hours watching TV during the first week of the lockdown as compared to the last week in February.… Continue Reading How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market