Trademarks are the heartbeat of all businesses that rely on brand identity to reach their audience. Nowhere is this more important than for entertainment and media companies that constantly struggle through the often confusing morass of advertising messages. A clear message requires a strong trademark. And a strong trademark may depend on an understanding of how the recently enacted Trademark Modernization Act of 2020 changes the branding landscape. The Trademark Modernization Act (TMA) was signed into law on December 27, 2020. The Act introduces significant amendments to the Lanham Act designed to strengthen the rights of legitimate trademark owners. The… Continue Reading Trademark Modernization Act Strengthens Rights of Brand Owners
Edwin Komen is a partner in the Entertainment, Technology and Advertising and the Intellectual Property Practice Groups.