About

Genevieve Perez is an associate in the Entertainment and Digital Media Practice Group in the firm's New York office.

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As COVID-19 lockdowns continue to restrict in-person production, advertisers are increasingly turning to digital technologies to produce new creative assets. Recently, there has been increased interest in using “deepfake” technologies to repurpose archival footage.  A “deepfake” is essentially a video or audio that has been manipulated in a way that is undetectable to people viewing or listening, resulting in a piece of media that appears authentic.… Continue Reading “Deepfake” Technology: Very Real Marketing Value … and Risks

About

Genevieve Perez is an associate in the Entertainment and Digital Media Practice Group in the firm's New York office.