In a landmark ruling, the Ninth Circuit expanded the application of specific personal jurisdiction principles to the realm of nationwide e-commerce. On April 21, 2025, an en banc panel issued a 10–1 decision ruling that allegations that Shopify embedded cookies that tracked a California consumer’s location data were sufficient to establish specific personal jurisdiction over Shopify in California (reversing the Court’s prior opinion on this exact issue). In the wake of this decision, businesses may face increased legal challenges in various states. To protect against far-flung lawsuits in unwanted jurisdictions, e-commerce businesses should, if practicable, refrain from collecting location data and engaging in other online activities that may be seen as targeting consumers of a particular state.
Continue Reading Ninth Circuit Upends Internet Personal Jurisdiction Law–Briskin v. Shopify