Even as restrictions on large gatherings are lifted on the local level, the experience of live entertainment will change drastically in a post-quarantine world. The collective live event industries adherence to safety guidelines and prudent practices based on up-to-date information will be unquestionably critical to our return to enjoying live sports, music, and entertainment.
The music and touring industries are at the forefront of the resurgence of the live event industry. Venue owners and staff are now facing the daunting challenge of striking a balance between safety and practicality during a time of uncertainty. On May 19th, in accordance with
Continue Reading Event Safety Alliance Releases Reopening Guidelines for Live Events
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Is Esports Betting Sports Betting in Iowa?
Iowa enacted a sports betting law last May. Section 99E addressed fantasy sports contests and Section 99F addressed sports betting.
Under Section 99E: a “Fantasy sports contest” includes any fantasy or simulated game or contest …” and 99E.2 states: “The system of entering an internet fantasy sports contest as provided by this chapter is legal when conducted by a licensed internet fantasy sports contest service provider as provided in this chapter.”
Section 99F.3 states: “The system of wagering on a gambling game and sports wagering as provided by this chapter is legal, when conducted by a licensee as provided in this chapter.”
Continue Reading Is Esports Betting Sports Betting in Iowa?
The Esports and Gaming Industries Offer Vital Tools to Musicians in the Wake of COVID-19
Musicians and gamers are no strangers to each other; the two industries have been capitalizing on the crossover of their respective fan bases for nearly a decade. Although these collaborative efforts are not news, the utility of virtual and remote fan engagement has been re-contextualized in the wake of the COVID 19 pandemic. As the average musician derives the overwhelming majority of their revenue from live performances, technologies that can simulate these experiences have taken on a new importance virtually overnight.
Marshmello’s performance within the game Fortnite at the beginning of 2019 revealed how the synergy between music and gaming
Continue Reading The Esports and Gaming Industries Offer Vital Tools to Musicians in the Wake of COVID-19
How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market
Around 311 million people in the United States—roughly nine out of ten Americans—are under instructions to “Stay Home!”
These captive audiences have resulted in a 17% increase in TV viewership across all demographics. Indeed, adults aged 18-34—a demographic that has been increasingly difficult for advertisers to reach on ad-supported television—spent 83 million more hours watching TV during the first week of the lockdown as compared to the last week in February.
This HAS to be great news for media networks who traditionally generate billions of dollars in linear TV advertising, right? Maybe not.
The COVID-19 lockdown period also happens to
Continue Reading How the COVID-19 Lockdown will Disrupt the Upfront TV Ad Market
Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?
On Wednesday, amid growing concern over the spread of Coronavirus Disease 2019 (“COVID-19” or “coronavirus”), the Italian government announced that all sporting events in Italy will resume. The catch? They will all take place behind closed doors—no spectators will be allowed to attend for at least the next month.
Italy, as the epicenter of Europe’s coronavirus outbreak, previously undertook drastic measures to slow the virus’ spread—closing all schools in the country, cancelling sporting events, and instituting bans on other public gatherings across the country.
While the epidemic has not yet reached similar proportions in the US, the virus’ spread has
Continue Reading Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?