Just in time for the holidays, on December 15, 2025, the U.S. Food and Drug Administration (“FDA”) Office of Prescription Drug Promotion (“OPDP”) issued an untitled letter (the “Letter”) to Karuna Therapeutics, Inc., a Bristol Myers Squibb Company, concerning a direct-to-consumer broadcast ad for Cobenfy™ (xanomeline and trospium chloride), a drug approved for the treatment of schizophrenia.[1] As we have previously covered at length,[2] the administration continues to crack down on direct-to-consumer (“DTC”) advertising. Notably, this Letter is the second untitled letter released since the government shutdown, demonstrating that DTC advertising remains a key priority.
Continue Reading FDA Continues Crack Down on DTC Advertising: Untitled Letter Highlights Pitfalls in Schizophrenia Drug Promotion














