CARU Takes Action Against Two More Mobile Apps
We recently wrote about the Children’s Advertising Review Unit’s privacy-related enforcement against two mobile apps for children on our Eye on Privacy blog. But there’s more! CARU also took action based on several advertising-related violations.
For the first app, “My Talking Tom,” CARU addressed in-app advertisements to children. Under CARU’s Guidelines the “net impression” of an ad directed to children must not be misleading, must not blur the distinction between ad and game content, and must not advertise products that pose safety risks or portray inappropriate behavior. CARU identified several ads that promoted inappropriate products and services, others…