Background

The first domino fell in late 2019 when Governor Newsom signed The Fair Pay to Play Act into law.[1]  This was the first statute allowing collegiate student-athletes to profit off their name, image, and likeness (NIL).  Specifically, the statute bars universities, athletic conferences and the NCAA from preventing student-athletes in California from profiting off their NIL.  Despite the NCAA’s vigorous opposition initially, close to 30 states have since enacted similar legislation or have otherwise legalized NIL deals in their own states.[2]  Moreover, last year’s unanimous Supreme Court ruling in NCAA v. Alston may not have reached the…
Continue Reading What Brands Can Expect from College Sports’ Ever Evolving NIL Landscape

With content distribution methods evolving rapidly, major players within the entertainment industry are looking to mergers and acquisitions (M&A) as a means to strengthen their position and maintain market share. Industry insiders predict a continued increase in M&A activity within the entertainment sector. In light of the likelihood that entertainment companies may be presented with an M&A opportunity, either as a buyer or as a seller, it would serve entertainment companies well to prepare for such an opportunity.
Continue Reading Practical Considerations for Reviewing Entertainment Agreements in M&A Transactions

There are a number of issues relating to distribution that arise in split rights deals for motion pictures. Whether it’s an acquisition, co-production or co-financing arrangement, one of the more important deal points is what kind of agreements a distributor should make vis-à-vis the sharing with or granting access to another party of picture materials. These can range from physical materials such as trailer materials and TV, airline or other versions of the picture, to marketing materials such as artwork, value-added materials and electronic press kits. If you’re a distributor and are contemplating sharing materials you’ve created (or those created…
Continue Reading Sharing Motion Picture Materials: Practical Considerations

Nollywood, as Nigeria’s movie industry is widely known, has grown in leaps and bounds since the acclaimed 1992 home video movie, “Living in Bondage”. In less than two decades, the average film production budget has increased by ten-fold to about US$250,000 to US$750,000 while straight to DVD release has given way to windowing across theatrical, TVOD, SVOD, and/or DVD.[1] Nigeria’s TV and video market revenue grew by 7.49% to reach US$732 million in 2018 and was projected to reach US$806 million by the end of 2020.[2] Widely known for comedy, drama, and romance (many times of average storyline…
Continue Reading Nollywood Needs Co-Production Treaties to Move to the Next Level

A newly inked strategic partnership between Sony Music Entertainment and Roblox is another indication of a maturing relationship amongst the music, gaming, and esports industries, a synergy that has evolved for years and in particular, during the COVID-19 pandemic. The major record label and game creation platform have enjoyed the mutual success of their recent collaborations and are now gearing up to allocate more resources to developing “innovative music experiences for the Roblox community that offer a range of new commercial opportunities for Sony Music artists to reach new audiences and generate new revenue streams around virtual entertainment.”…
Continue Reading Strategic Partnerships Advance Music and Gaming Synergy

On October 22, 1939, the first NFL game aired on television.[1]  Over 80 years later, the first NFL game was exclusively accessible via a streaming platform[2].  What started as two cameras and eight staffers broadcasting to 1,000 television sets has grown into a worldwide multi-billion dollar industry[3]. Local, national, and international networks bid on the rights to broadcast live sporting events from the Olympics to the World Cup to every league of every sport in every country around the world.

But with the continued rise of streaming platforms, many of which have launched in…
Continue Reading The Future of Watching Sports

Almost a year ago now, the pandemic outbreak disrupted the worldwide entertainment industry – and in particular, film and television production. Similar to the US, European audio-visual productions were halted, movie theaters were closed, events, premieres and entire marketing and distribution campaigns were postponed or cancelled.
Continue Reading The EU’s Initiatives to Redress the Effect of COVID-19 on the Entertainment Industry